Once the products have been determined, Bango can apply mapping on the reseller and merchant side to allow each partner to assign their own value for the product key.

255 character string/UUID.

Typically the product keys are unique across different resellers, however the merchant can define products which are used by more than one reseller.

One entitlement has one product key associated to it. The product key may give the customer access to multiple services through the merchant.

Yes, an update entitlement request can be made during activation to update the product key. Bango will notify the reseller with a PRODUCT_UPDATE notification.

This should be agreed across all partners. The product key can remain the same after the free trial period, or the reseller can initiate an update entitlement request to move them onto the paid product key.

No, the second request isn’t sent to merchant as there is nothing that has been updated.